California University of Pennsylvania – 1997 Turnaround

This state affiliated university became a major client in 1996 when we developed the school’s first comprehensive admissions marketing package and media campaign. Considering the university’s location in an economically depressed region of the state and a 5-year downtrend in enrollments, the results of our campaign were significant – a 60% increase in applications and 9.5% increase in enrollment for the Fall of 1997.