RBCVB Girlfirends

Reading & Berks County Visitors Bureau – Girlfriend’s Getaway

Following the 9/11 terrorist attacks and subsequent downturn in the nation’s tourism industry, we helped the Visitor’s Bureau create and launch the “Girlfriend’s Getaway” initiative. Aided by national publicity, this program of overnight packages, gift incentives and discounts resulted in nearly 2,000 overnights booked during the first 12 months.